Generative AI refers to the broad category of artificial intelligence (AI) that is meant to generate something new based on preexisting materials and user-defined parameters. The output of generative AI can be in the form of new text, images, audio, video, and combinations of these.
In marketing, generative AI has been used to create taglines, product names, website content, media plans, and advertisements. Currently, marketers are experimenting with its use in personalized marketing.
- Universal Marketing Dictionary Project, 2023.