Today, many TV commericials feature scannable QR codes.
Definition
Commercial is the term used to indicate an advertising message in radio, broadcast television (TV spot) and cable television media.”
A commercial pool is a group of commercials for goods or services that an advertiser has ready for use as part of an advertising campaign.
A storyboard is a sequence of illustrations of the key scenes in a proposed commercial. They are used by advertising agencies to obtain client advice and approval before continuing to the more advanced, and expensive, stages of commercial production.
Zipping is the act of fast-forwarding through commercials while watching a previously recorded program.
See Also
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Advertising media
References
- American Marketing Association, AMA Dictionary.