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Home Archive by category "MTOW" (Page 2)

Category: MTOW

MARKETING TERM of the WEEK: North Pole Express Edition

December 20, 2022 January 11, 2023
Marketing Term of the Week

Which system enables Santa and his elves (as well as retailers) to put gifts under…

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MARKETING TERM of the WEEK: Farpoint Edition

December 13, 2022 December 20, 2022
Marketing Term of the Week

What technique involves putting a number of statements into categories to derive clusters of individuals…

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MARKETING TERM of the WEEK: Upper Hand Edition

December 6, 2022 December 13, 2022
Marketing Term of the Week

When a country has the capacity to produce goods at a lower cost than another…

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MARKETING TERM of the WEEK: Practice Makes Perfect Edition

December 1, 2022 December 6, 2022
Marketing Term of the Week

The systematic decline in the cost per unit achieved as cumulative volume increases is known…

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MARKETING TERM of the WEEK: Hands Off Edition

November 22, 2022 December 1, 2022
Marketing Term of the Week from MASB

What measurement taken in an experiment ensures that subjects accurately perceive the changes in the…

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MARKETING TERM of the WEEK: Muscle Memory Edition

November 16, 2022 November 22, 2022
Marketing Term of the Week from MASB

What term describes how the buying decision process requires very little cognitive effort following a sufficient…

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MARKETING TERM of the WEEK: Triangulation Edition

November 2, 2022 November 16, 2022
Marketing Term of the Week from MASB

What marketing tool includes a description of a product’s target market, the frame of reference…

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MARKETING TERM of the WEEK: Marketing Mouthpiece Edition

October 26, 2022 November 2, 2022
Marketing Term of the Week from MASB

In addition to providing insights into category and customer trends, the CMO is often relied…

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MARKETING TERM of the WEEK: Abbreviation Augmentation Edition

October 19, 2022 October 26, 2022
Marketing Term of the Week from MASB

What letter was added to the PEO Model in 2014? ANSWER In the 2014 book Spin…

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MARKETING TERM of the WEEK: Digital Footprint Edition

October 5, 2022 October 19, 2022
Marketing Term of the Week from MASB

Content such as product packaging, SEO efforts, and marketer podcasts is classified as WHAT? ANSWER…

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