Category: MTOW
MARKETING TERM of the WEEK: Alternative Situation Edition
Newness to decision makers, number of alternatives to be considered, uncertainty inherent in the buying…
MARKETING TERM of the WEEK: Best Defense Edition
A company protecting the image and reputation of its name and logo through proactive policies…
MARKETING TERM of the WEEK: Good Grief Pt 2
MARKETING TERM of the WEEK: Good Grief Edition
MARKETING TERM of the WEEK: Up and Down Edition
Retailer-sponsored cooperatives, wholesaler-sponsored cooperatives and franchise systems are principal types of WHAT? ANSWER A contractual vertical…
MARKETING TERM of the WEEK: Kinship Edition
A personal care line that includes shaving cream, after-shave and antiperspirant is an example of…
MARKETING TERM of the WEEK: Personal Touch Edition
A customer-centric strategic sales approach designed to manage the acquisition, growth and retention of customer…
MARKETING TERM of the WEEK: Get Back Edition
Metrics such as brand favorability, purchase intent and category relevant associations are used to determine…
MARKETING TERM of the WEEK: And now a word from…
The compilation of consumers’ subjective assessments of how well a sponsor and the sponsored property…
MARKETING TERM of the WEEK: Alternative Situation Edition
Newness to decision makers, number of alternatives to be considered, uncertainty inherent in the buying…
MARKETING TERM of the WEEK: Best Defense Edition
A company protecting the image and reputation of its name and logo through proactive policies…
MARKETING TERM of the WEEK: Good Grief Pt 2
MARKETING TERM of the WEEK: Good Grief Edition
MARKETING TERM of the WEEK: Up and Down Edition
Retailer-sponsored cooperatives, wholesaler-sponsored cooperatives and franchise systems are principal types of WHAT? ANSWER A contractual vertical…
MARKETING TERM of the WEEK: Kinship Edition
A personal care line that includes shaving cream, after-shave and antiperspirant is an example of…
MARKETING TERM of the WEEK: Personal Touch Edition
A customer-centric strategic sales approach designed to manage the acquisition, growth and retention of customer…
MARKETING TERM of the WEEK: Get Back Edition
Metrics such as brand favorability, purchase intent and category relevant associations are used to determine…
MARKETING TERM of the WEEK: And now a word from…
The compilation of consumers’ subjective assessments of how well a sponsor and the sponsored property…