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Home Archive by category "MTOW" (Page 2)

Category: MTOW

MARKETING TERM of the WEEK: Chalkboard Edition

April 20, 2022 April 27, 2022
Marketing Term of the Week from MASB

Gross cost of merchandise sold is subtracted from net sales to calculate WHAT? ANSWER Gross…

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MARKETING TERM of the WEEK: Bullseye Edition

April 14, 2022 April 20, 2022
Marketing Term of the Week

The amount of sales necessary to generate the profits specified in a company’s plans is…

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MARKETING TERM of the WEEK: Of All Things Edition

March 29, 2022 April 14, 2022
Marketing Term of the Week from MASB

The strategic integration of all possible points of contact between customers/prospects and the marketer and/or…

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MARKETING TERM of the WEEK: Up and Over Edition

March 23, 2022 March 29, 2022
Marketing Term of the Week from MASB

The minimum rate of return at which project investment is approved is known as WHAT?…

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MARKETING TERM of the WEEK: Show Me the Money Edition

March 17, 2022 March 23, 2022
Marketing Term of the Week

Comparing the sales generated by advertising to their corresponding advertising costs results in which metric?…

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MARKETING TERM of the WEEK: Bottom Line Edition

March 8, 2022 March 17, 2022
Marketing Term of the Week

Which non-compensatory rule suggests that consumers establish a minimum acceptable level for each choice criterion and accept…

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MARKETING TERM of the WEEK: Abbreviation Edition

March 2, 2022 March 8, 2022
Marketing Term of the Week

Which metric is the measure of net profit as a percentage of sales revenue? ANSWER…

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MARKETING TERM of the WEEK: Hacker, Hitter, Grifter, Thief Edition

February 24, 2022 March 2, 2022
Marketing Term of the Week

Any strategic or tactical advantage used for brand growth can be referred to as WHAT?…

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MARKETING TERM of the WEEK: The Only Constant Edition

February 16, 2022 February 24, 2022
Marketing Term of the Week

A sample of respondents measured repeatedly over time on variables that change from measurement to…

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MARKETING TERM of the WEEK: Brand Demand Edition

February 10, 2022 February 16, 2022
Marketing Term of the Week

Within a group of buyers of a specific brand, the percentage of purchases within the…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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