MTOW | Common Language Marketing Dictionary

Archive by category "MTOW" (Page 3)

MARKETING TERM of the WEEK: Distribution Edition

February 5, 2019 February 5, 2019

In supply chains with a push approach, who takes on most of the inventory risk?…

January 29, 2019 January 29, 2019

What do you call demand that is often measured as awareness, preference and loyalty for…

January 23, 2019 January 23, 2019

How do you classify a marketer’s use of a sales force and trade promotions to…

January 15, 2019 January 15, 2019

Name a selective sample in which the elements are handpicked because they are expected to serve…

January 8, 2019 January 8, 2019

Which marketing metric uses the prior year as a base for expressing percentage change from…

December 26, 2018 December 26, 2018

Which day of this holiday season did Amazon report as its biggest shopping day ever…

December 19, 2018 December 19, 2018

Sears’ version of which type of publication was once a big part of the American…

December 11, 2018 December 11, 2018

Which term can refer to either “the feeling children experience on Christmas Eve,” OR “a discount in…

December 4, 2018 December 4, 2018

Which type of retail establishment – featured in several classic Christmas films – carries several lines…

November 28, 2018 November 28, 2018

Which marketing metric reflects what is important to the organization and is used to monitor the health…