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Home Archive by category "MTOW" (Page 3)

Category: MTOW

MARKETING TERM of the WEEK: Audience Measurement Edition

July 29, 2020 August 12, 2020
MASB Marketing Term of the Week

Which audience measure is a combination of the gross rating points placed behind an advertising execution and…

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MARKETING TERM of the WEEK: Home Edition

July 22, 2020 July 29, 2020
MASB Marketing Term of the Week

WHAT is defined as one or more people who occupy a single housing unit? ANSWER…

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MARKETING TERM of the WEEK: Outcomes Edition

July 15, 2020 July 22, 2020
MASB Marketing Term of the Week

A comparison of program outcomes to original objectives is known as WHAT? ANSWER Impact evaluation, outcome…

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MARKETING TERM of the WEEK: Preferred Brand Edition

July 8, 2020 July 15, 2020
MASB Marketing Term of the Week

One of the three classes of methodologies used to measure brand preference involves planned purchases…

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MARKETING TERM of the WEEK: Sponsorship Marketing Edition

July 1, 2020 July 8, 2020
MASB Marketing Term of the Week

One challenge for sponsorship accountability is the difficulty in measuring the impact of WHAT? ANSWER…

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MARKETING TERM of the WEEK: Screen-age Edition

June 24, 2020 July 1, 2020
MASB Marketing Term of the Week

For cross-media video, WHAT is often measured in terms of clicks, the length of time viewed, and…

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MARKETING TERM of the WEEK: Blame Game Edition

June 17, 2020 June 24, 2020
MASB Marketing Term of the Week

WHICH field of psychology deals with the process by which individuals arrive at explanations for…

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MARKETING TERM of the WEEK: Sales Trails Edition

June 10, 2020 June 17, 2020
MASB Marketing Term of the Week

What is the term for a salesperson asking customers to suggest other customers who might…

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MARKETING TERM of the WEEK: Cheesesteak Edition

June 3, 2020 June 10, 2020
MASB Marketing Term of the Week

Some brands include names that define a geographical area which recognize a set of distinctive…

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MARKETING TERM of the WEEK: Outta Sight Edition

May 27, 2020 June 3, 2020
MASB Marketing Term of the Week

What is the term for the number of retail outlets where an item is expected…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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