MARKETING TERM of the WEEK: Show Me the Money Edition
What is the difference between brand equity and the financial value of a brand (FVB)? ANSWER Unlike brand equity, the financial…
Category: MTOW
MARKETING TERM of the WEEK: Gary Vee Edition
Gary Vaynerchuk grew the highly successful Wine Library by engaging potential customers through apps like…
MARKETING TERM of the WEEK: Bachelorette Edition
A change in consumers from passive content consumption to more active involvement with branded content…
MARKETING TERM of the WEEK: Brand Name Edition
MARKETING TERM of the WEEK: Engagement Edition
Cross-media video engagement is often measured in terms of length of time viewed, completed view rates…
MARKETING TERM of the WEEK: Student-Athlete Edition Pt 3
Which student-athlete role just might make college athletics as lucrative as the pros? ANSWER An influencer is…
MARKETING TERM of the WEEK: Student-Athlete Edition Pt 2
MASB, the Marketing Accountability Standards Board, proposes that a second “I” be added to the…
MARKETING TERM of the WEEK: Student-Athlete Edition
What three elements of the right of individuals to control deployment of their identities and…
MARKETING TERM of the WEEK: Brand Engagement Edition
Is brand engagement the process of forming emotional associations OR rational associations between a consumer…
MARKETING TERM of the WEEK: Borrow or Rob Edition
Computer applications accessed online via subscription are known by WHAT palindromic acronym? ANSWER Computer apps…
MARKETING TERM of the WEEK: Gary Vee Edition
Gary Vaynerchuk grew the highly successful Wine Library by engaging potential customers through apps like…
MARKETING TERM of the WEEK: Bachelorette Edition
A change in consumers from passive content consumption to more active involvement with branded content…
MARKETING TERM of the WEEK: Brand Name Edition
MARKETING TERM of the WEEK: Engagement Edition
Cross-media video engagement is often measured in terms of length of time viewed, completed view rates…
MARKETING TERM of the WEEK: Student-Athlete Edition Pt 3
Which student-athlete role just might make college athletics as lucrative as the pros? ANSWER An influencer is…
MARKETING TERM of the WEEK: Student-Athlete Edition Pt 2
MASB, the Marketing Accountability Standards Board, proposes that a second “I” be added to the…
MARKETING TERM of the WEEK: Student-Athlete Edition
What three elements of the right of individuals to control deployment of their identities and…
MARKETING TERM of the WEEK: Brand Engagement Edition
Is brand engagement the process of forming emotional associations OR rational associations between a consumer…
MARKETING TERM of the WEEK: Borrow or Rob Edition
Computer applications accessed online via subscription are known by WHAT palindromic acronym? ANSWER Computer apps…