MTOW | Common Language Marketing Dictionary

Archive by category "MTOW" (Page 3)

MARKETING TERM of the WEEK: Bad Behavior Edition

April 16, 2019 April 16, 2019

What is a learned response to a stimulus that has become automatic and routine, requiring…

April 9, 2019 April 9, 2019

What is the term for products that are shipped to one customer and then resold…

April 2, 2019 April 2, 2019

What do you call a database that indexes web pages and displays a listing of…

March 27, 2019 March 27, 2019

Which term refers to the documentation of product performance claims made in ads? ANSWER STAY…

March 19, 2019 March 19, 2019

Who just published a new global standard calling for annual brand evaluations? ANSWER STAY SMART…

March 12, 2019 March 12, 2019

What term is defined as a market situation in which there are few buyers but…

March 6, 2019 March 6, 2019

What concept refers to the proportion of consumers who know of a name, term, design,…

February 21, 2019 February 21, 2019

What term denotes expenses that change in proportion to the activity of a business? ANSWER…

February 12, 2019 February 12, 2019

What type of marketing activity places a product in the consumer’s path-to-purchase when they are…

February 5, 2019 February 5, 2019

In supply chains with a push approach, who takes on most of the inventory risk?…