Direct Marketing

Definition

1. (Retailing) A form of nonstore retailing in which customers are exposed to merchandise through an impersonal medium and then purchase the merchandise by telephone or mail.
2. (Channels of Distribution) The total of activities by which the seller, in effecting the exchange of goods and services with the buyer, directs efforts to a target audience using one or more media (direct selling, direct mail, telemarketing, direct-action advertising, catalog selling, cable selling, etc.) for the purpose of soliciting a response by phone, mail, or personal visit from a prospect or customer.[1]

 

References

1. ^ American Marketing Association, AMA Dictionary.