Inbound Marketing

inbound marketing definition

from umamimarketing.com

Inbound marketing is marketing in which customers initiate contact with the marketer in response to various methods used to gain their attention. These methods include email marketing, event marketing, content marketing and web design.

One purpose of inbound marketing is to establish the business as a source for valuable information and solutions to problems, thereby fostering customer trust and loyalty. [1]

This includes content marketing, creating and distributing valuablerelevant and consistent content to attract and acquire a clearly defined audience. [2]

See Also

Outbound marketing

References

  1. Common Language in Marketing Project, 2019.
  2. Association of National Advertisers, Brand Activation Info.
Please share this free educational resource from MASB!

Comments are closed.