Outbound Marketing

Definition

Outbound marketing is a newer term for traditional marketing coined when the term inbound marketing came into popular use. 

In outbound marketing, the marketer initiates contact with the customer through methods such as TV, radio and digital display advertising. It is often used to influence consumer awareness and preference for a brand.

See Also

Digital marketing
Out-of-home advertising

References

1. Common Language in Marketing Project, 2019.