An influencer is someone who has impact on the decisions of others. 

In marketing there are three types of influencers:

Influencer (buying role): a person whose views influence other members of the buying center in making a purchase decision.

Influencer (topical): a person with knowledge and expertise in a particular topic who is sought out for advice and guidance.

Influencer (social media): a person who makes regular posts within social media channels through which they have established a large following of enthusiastic, engaged people who pay close attention to their views.

See Also

Influencer marketing

Name, Image and Likeness (NIL)

MASB: Sponsorship Accountability Pt 9: Name, Image, Likeness AND Influence


  1. Common Language in Marketing Project, 2020.
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