Marketing

Definition

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

See Also

Account-based marketing
Green marketing
Inclusive marketing
Integrated marketing
Marketer
Marketing mix
Omnichannel marketing
Sustainable marketing

References

1. American Marketing Association, About AMA: Definition of Marketing. (approved by AMA Board of Directors, July 2013)