Marketing

Definition

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. [1]

See Also

Account-based marketing
Green marketing
Inclusive marketing
Integrated marketing
Marketer
Marketing mix
Omnichannel marketing
Sustainable marketing

References

  1. ^ American Marketing Association, About AMA: Definition of Marketing. (approved by AMA Board of Directors, July 2013)

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