Media on Demand (MOD)

Definition

Media On Demand definition

from dreamstime.com

Media on Demand (MOD) is a media distribution system that allows users to access video, audio, and other types of content without the constraints of a predetermined release schedule.  MOD content is available to the user at the time of their choosing.

Video on Demand (VOD) is a form of Media on Demand where video content is available to the user at the time of their choosing. Types of VOD include:

Ad-based Video On Demand (AVOD) – the content is made available to the user in exchange for advertising content being included.

Subscription Video On Demand (SVOD) – the content is included in libraries that users can access as part of a subscription.

Transactional Video on Demand (TVOD) – the content is available to users in a piecemeal manner where each piece is paid for separately.

See Also

Advertising media

References

  1. Common Language in Marketing Project, 2020.

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