Media Vehicle

media vehicle definition

outdoor advertising


A media vehicle is a specific television program, digital media, newspaper, magazine, radio station, outdoor advertising location, etc., that can be employed to carry advertisements or commercials (or any other marketing communications).

For example, The New Yorker is a media vehicle in the magazine category of advertising media. [1]

See Also

Media mix
Media channel
Omnichannel marketing


  1. American Marketing Association, AMA Dictionary.

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