outdoor advertising
Definition
A media vehicle is a specific television program, digital media, newspaper, magazine, radio station, outdoor advertising location, etc., that can be employed to carry advertisements or commercials (or any other marketing communications).
For example, The New Yorker is a media vehicle in the magazine category of advertising media.
A flat rate is the price charged by a media vehicle for advertising space or time that does not include discounts based on the quantity of space or time purchased by the advertiser.
An open rate is the highest one charged for advertising space or time.
See Also
Media mix
Media channel
Omnichannel marketing
References
- American Marketing Association, AMA Dictionary.