What field of study investigates the broad cultural, political, social and economic interaction from marketing?
Macromarketing has been defined as the study of marketing processes, activities, institutions, and results from a broad perspective (such as a nation), in which cultural, political, and social as well as economic interaction are investigated. READ MORE…
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Marketing Term of the Week is researched and written by MASB Director of Communication Erich Decker-Hoppen.
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