Pricing items below cost to attract customers is called WHAT?
Loss-leader pricing is the featuring of items priced below cost or at relatively low prices to attract customers. READ MORE…
Your input is welcome!
What makes this resource special is the dedicated team of marketing academics and practitioners actively working to expand and improve it. To comment on existing terms or propose new ones, email firstname.lastname@example.org.
Thanks for participating!
Marketing Term of the Week is researched and written by MASB Director of Communication Erich Decker-Hoppen.