MARKETING TERM of the WEEK: Answer!

What field of study investigates the broad cultural, political, social and economic interaction from marketing?

ANSWER

Macromarketing has been defined as the study of marketing processes, activities, institutions, and results from a broad perspective (such as a nation), in which cultural, political, and social as well as economic interaction are investigated. READ MORE…

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Marketing Term of the Week is researched and written by MASB Director of Communication Erich Decker-Hoppen.

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