Delivering digital ads specific to an Internet surfer’s physical location is called what?
ANSWER
Geo targeting allows the advertiser to specify where ads will or won’t be shown based on the searcher’s location, enabling more localized and personalized results. READ MORE…
Your input is welcome!
What makes this resource special is the dedicated team of marketing academics and practitioners actively working to expand and improve it. To comment on existing terms or propose new ones, email dictionary@themasb.org.
Thanks for participating!
Marketing Term of the Week is researched and written weekly by MASB Director of Communication Erich Decker-Hoppen, a living, breathing human being.