MARKETING TERM of the WEEK: Answer!

Using data about an individual prospect’s demographics, life stage, behaviors and preferences to deliver to them focused advertisements, messages and offers is called what?

ANSWER

The goal of personalized marketing is to craft and deliver marketing which is most relevant and persuasive to each prospect. READ MORE…

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Marketing Term of the Week is researched and written by MASB Director of Communication Erich Decker-Hoppen.

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