MARKETING TERM of the WEEK: Answer!

Discovering factors that influence people’s behavior through focus groups, interviews and open-ended questionnaires is called WHAT?

ANSWER

Qualitative research collects detailed descriptions of an event or situation with the aim of uncovering new insights and understanding. READ MORE…

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Marketing Term of the Week is researched and written by MASB Director of Communication Erich Decker-Hoppen.

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