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Home Posts tagged "brand preference"

Tag: brand preference

MARKETING TERM of the WEEK: Preferred Brand Edition

July 8, 2020 July 15, 2020
MASB Marketing Term of the Week

One of the three classes of methodologies used to measure brand preference involves planned purchases…

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MARKETING TERM of the WEEK: Brand Preference Edition

February 19, 2020 March 4, 2020
MASB Marketing Term of the Week

There are at least three classes of methodologies to measure brand preference. Which one can…

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MARKETING TERM of the WEEK: Brand Metric Edition

November 5, 2019 November 12, 2019

One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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