MARKETING TERM of the WEEK: Metrics Edition
What concept refers to the proportion of consumers who know of a name, term, design,…
What concept refers to the proportion of consumers who know of a name, term, design,…
What term denotes expenses that change in proportion to the activity of a business? ANSWER…
What type of marketing activity places a product in the consumer’s path-to-purchase when they are…
What do you call demand that is often measured as awareness, preference and loyalty for…
How do you classify a marketer’s use of a sales force and trade promotions to…
Name a selective sample in which the elements are handpicked because they are expected to serve…
Which marketing metric uses the prior year as a base for expressing percentage change from…
Which day of this holiday season did Amazon report as its biggest shopping day ever…
Sears’ version of which type of publication was once a big part of the American…
Which term can refer to either “the feeling children experience on Christmas Eve,” OR “a discount in…