MARKETING TERM of the WEEK: Metrics Edition
Name three different terms that all refer to an estimate of the audience for a media insertion. ANSWER Get…
Name three different terms that all refer to an estimate of the audience for a media insertion. ANSWER Get…
What is it called when a retailer publishes or verbalizes falsehoods about competitors in an attempt to drive…
What term denotes strategies and tactics for segmenting consumers to build loyalty? ANSWER Get Marketing…
What trendy term coined in response to last week’s term is really just traditional marketing,…
What is happening when customers initiate contact with the marketer in response to various methods…
According to the ANA, promotion marketing, retailer marketing, experiential marketing, relationship marketing, content marketing and…
What is a learned response to a stimulus that has become automatic and routine, requiring…
What term is defined as a market situation in which there are few buyers but…
What concept refers to the proportion of consumers who know of a name, term, design,…
What term denotes expenses that change in proportion to the activity of a business? ANSWER…