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Home Posts tagged "marketing definitions"

Tag: marketing definitions

MARKETING TERM of the WEEK: Jive Talking Edition

February 2, 2023 February 2, 2023
Marketing Term of the Week

Which term for things used to identify a seller’s product has often been used in…

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MARKETING TERM of the WEEK: There’s No “i” Edition

January 13, 2023 January 18, 2023
Marketing Term of the Week

Involving a group of people familiar with the viewpoints and concerns of a customer’s key…

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MARKETING TERM of the WEEK: Upper Hand Edition

December 6, 2022 December 13, 2022
Marketing Term of the Week

When a country has the capacity to produce goods at a lower cost than another…

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MARKETING TERM of the WEEK: Practice Makes Perfect Edition

December 1, 2022 December 6, 2022
Marketing Term of the Week

The systematic decline in the cost per unit achieved as cumulative volume increases is known…

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MARKETING TERM of the WEEK: Triangulation Edition

November 2, 2022 November 16, 2022
Marketing Term of the Week from MASB

What marketing tool includes a description of a product’s target market, the frame of reference…

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MARKETING TERM of the WEEK: Marketing Mouthpiece Edition

October 26, 2022 November 2, 2022
Marketing Term of the Week from MASB

In addition to providing insights into category and customer trends, the CMO is often relied…

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MARKETING TERM of the WEEK: 12 Angry Men Edition

September 7, 2022 September 13, 2022
Marketing Term of the Week from MASB

Polling the executives of a company regarding a specific decision or forecast is known as…

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MARKETING TERM of the WEEK: Head-To-Head Pt 2

August 17, 2022 August 25, 2022
Marketing Term of the Week from MASB

Gathering data and info about all aspects of your rivals’ marketing and business activities for…

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MARKETING TERM of the WEEK: Out to Pasture Edition

July 19, 2022 July 27, 2022
Marketing Term of the Week from MASB

The process of a product becoming out-of-date and no longer in use is known as…

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MARKETING TERM of the WEEK: Bad Business Edition

June 22, 2022 June 29, 2022
Marketing Term of the Week from MASB

Which illegal practice involves a salesperson agreeing to sell a product only on the condition…

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