MARKETING TERM of the WEEK: And now a word from…
The compilation of consumers’ subjective assessments of how well a sponsor and the sponsored property…
Tag: marketing definitions
MARKETING TERM of the WEEK: Brand Eat Brand Pt 2
The assumption that a new product will capture sales from existing products in direct proportion…
MARKETING TERM of the WEEK: Outer Space Edition
High traffic areas like highways, busy streets, airports, train stations, stadiums and cinemas are common…
MARKETING TERM of the WEEK: Bullseye Edition
How does one quantify the gross rating points achieved by an advertisement or campaign among…
MARKETING TERM of the WEEK: Gotta Have It Edition
What is the measure or rating of a consumer’s inherent desire to buy something independent…
MARKETING TERM of the WEEK: Pulling Strings Edition
Sponsoring a symphony concert series is an example of which promotional strategy? ANSWER Arts marketing refers…
MARKETING TERM of the WEEK: George Costanza Edition
What phenomenon causes the value of actual inventory to run lower than recorded inventory due…
Video MARKETING TERM of the WEEK: Local Region Regional
MARKETING TERM of the WEEK: All Aboard Edition
A technical salesperson is one who uses extensive product knowledge as the focus of selling…
MARKETING TERM of the WEEK: Does Dyeing Beer on St. Patty’s Day Count?
Packaging products in a manner that is sensitive or responsive to ecological concerns is called…
MARKETING TERM of the WEEK: Brand Eat Brand Pt 2
The assumption that a new product will capture sales from existing products in direct proportion…
MARKETING TERM of the WEEK: Outer Space Edition
High traffic areas like highways, busy streets, airports, train stations, stadiums and cinemas are common…
MARKETING TERM of the WEEK: Bullseye Edition
How does one quantify the gross rating points achieved by an advertisement or campaign among…
MARKETING TERM of the WEEK: Gotta Have It Edition
What is the measure or rating of a consumer’s inherent desire to buy something independent…
MARKETING TERM of the WEEK: Pulling Strings Edition
Sponsoring a symphony concert series is an example of which promotional strategy? ANSWER Arts marketing refers…
MARKETING TERM of the WEEK: George Costanza Edition
What phenomenon causes the value of actual inventory to run lower than recorded inventory due…
Video MARKETING TERM of the WEEK: Local Region Regional
MARKETING TERM of the WEEK: All Aboard Edition
A technical salesperson is one who uses extensive product knowledge as the focus of selling…
MARKETING TERM of the WEEK: Does Dyeing Beer on St. Patty’s Day Count?
Packaging products in a manner that is sensitive or responsive to ecological concerns is called…