Tag: marketing measurement

MARKETING TERM of the WEEK: Measurement Edition

July 25, 2019 July 25, 2019

What term refers to the degree to which a test subjectively appears to measure the…

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MARKETING TERM of the WEEK: Measurement Edition

November 28, 2018 November 28, 2018

Which marketing metric reflects what is important to the organization and is used to monitor the health…

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