marketing measurement | Common Language Marketing Dictionary

Posts tagged "marketing measurement"

MARKETING TERM of the WEEK: Bullseye Edition

May 18, 2021 May 27, 2021

How does one quantify the gross rating points achieved by an advertisement or campaign among…

July 25, 2019 July 25, 2019

What term refers to the degree to which a test subjectively appears to measure the…

November 28, 2018 November 28, 2018

Which marketing metric reflects what is important to the organization and is used to monitor the health…