MARKETING TERM of the WEEK: Bullseye Edition
How does one quantify the gross rating points achieved by an advertisement or campaign among…
Tag: marketing measurement
MARKETING TERM of the WEEK: Measurement Edition
MARKETING TERM of the WEEK: Measurement Edition
Which marketing metric reflects what is important to the organization and is used to monitor the health…
MARKETING TERM of the WEEK: Measurement Edition
MARKETING TERM of the WEEK: Measurement Edition
Which marketing metric reflects what is important to the organization and is used to monitor the health…