MARKETING TERM of the WEEK: Preferred Brand Edition
One of the three classes of methodologies used to measure brand preference involves planned purchases…
Tag: marketing terms
MARKETING TERM of the WEEK: Screen-age Edition
For cross-media video, WHAT is often measured in terms of clicks, the length of time viewed, and…
MARKETING TERM of the WEEK: Blame Game Edition
WHICH field of psychology deals with the process by which individuals arrive at explanations for…
MARKETING TERM of the WEEK: Sales Trails Edition
MARKETING TERM of the WEEK: Cheesesteak Edition
Some brands include names that define a geographical area which recognize a set of distinctive…
MARKETING TERM of the WEEK: Back to Basics Edition
Coordinated promotional messages and related media used to reach a market are classified as WHAT? ANSWER Marketing…
MARKETING TERM of the WEEK: Buy In Edition
MARKETING TERM of the WEEK: Location Location Location Edition
Colombian coffee, Scotch whiskey and Idaho potatoes are examples of WHAT? ANSWER Colombian coffee, Scotch…
Top 10 Terms – April 2020
Here’s an interesting reaction to everyone sheltering in place – hedonistic consumption joins the Top…
MARKETING TERM of the WEEK: Covid-19 Response Edition
Marketers advertising how they intend to achieve social impact through brand-related actions are communicating WHAT?…
MARKETING TERM of the WEEK: Screen-age Edition
For cross-media video, WHAT is often measured in terms of clicks, the length of time viewed, and…
MARKETING TERM of the WEEK: Blame Game Edition
WHICH field of psychology deals with the process by which individuals arrive at explanations for…
MARKETING TERM of the WEEK: Sales Trails Edition
MARKETING TERM of the WEEK: Cheesesteak Edition
Some brands include names that define a geographical area which recognize a set of distinctive…
MARKETING TERM of the WEEK: Back to Basics Edition
Coordinated promotional messages and related media used to reach a market are classified as WHAT? ANSWER Marketing…
MARKETING TERM of the WEEK: Buy In Edition
MARKETING TERM of the WEEK: Location Location Location Edition
Colombian coffee, Scotch whiskey and Idaho potatoes are examples of WHAT? ANSWER Colombian coffee, Scotch…
Top 10 Terms – April 2020
Here’s an interesting reaction to everyone sheltering in place – hedonistic consumption joins the Top…
MARKETING TERM of the WEEK: Covid-19 Response Edition
Marketers advertising how they intend to achieve social impact through brand-related actions are communicating WHAT?…