MARKETING TERM of the WEEK: George Costanza Edition
What phenomenon causes the value of actual inventory to run lower than recorded inventory due…
Tag: marketing terms
Video MARKETING TERM of the WEEK: Local Region Regional
MARKETING TERM of the WEEK: All Aboard Edition
A technical salesperson is one who uses extensive product knowledge as the focus of selling…
MARKETING TERM of the WEEK: Does Dyeing Beer on St. Patty’s Day Count?
Packaging products in a manner that is sensitive or responsive to ecological concerns is called…
MARKETING TERM of the WEEK: Mirror Mirror Edition
MARKETING TERM of the WEEK: North Star Edition
What term captures a brand’s core reason for being? ANSWER According to Indiana University’s Mansur…
MARKETING TERM of the WEEK: Fitted Suit Edition
Price discrimination, the practice of charging different buyers different prices for the same quantity and quality of product,…
MARKETING TERM of the WEEK: Slow Ketchup Edition
MARKETING TERM of the WEEK: Triple Threat Edition
Name THREE terms for the comparison of program outcomes to original objectives. ANSWER Impact evaluation, outcome…
MARKETING TERM of the WEEK: Momentary Lapse of Reason Edition
Why are end caps normally reserved for high margin products? ANSWER Considered a prime location,…
Video MARKETING TERM of the WEEK: Local Region Regional
MARKETING TERM of the WEEK: All Aboard Edition
A technical salesperson is one who uses extensive product knowledge as the focus of selling…
MARKETING TERM of the WEEK: Does Dyeing Beer on St. Patty’s Day Count?
Packaging products in a manner that is sensitive or responsive to ecological concerns is called…
MARKETING TERM of the WEEK: Mirror Mirror Edition
MARKETING TERM of the WEEK: North Star Edition
What term captures a brand’s core reason for being? ANSWER According to Indiana University’s Mansur…
MARKETING TERM of the WEEK: Fitted Suit Edition
Price discrimination, the practice of charging different buyers different prices for the same quantity and quality of product,…
MARKETING TERM of the WEEK: Slow Ketchup Edition
MARKETING TERM of the WEEK: Triple Threat Edition
Name THREE terms for the comparison of program outcomes to original objectives. ANSWER Impact evaluation, outcome…
MARKETING TERM of the WEEK: Momentary Lapse of Reason Edition
Why are end caps normally reserved for high margin products? ANSWER Considered a prime location,…