marketing terms | Common Language Marketing Dictionary

MARKETING TERM of the WEEK: Metrics Edition

March 6, 2019 March 6, 2019

What concept refers to the proportion of consumers who know of a name, term, design,…

February 21, 2019 February 21, 2019

What term denotes expenses that change in proportion to the activity of a business? ANSWER…

February 12, 2019 February 12, 2019

What type of marketing activity places a product in the consumer’s path-to-purchase when they are…

February 5, 2019 February 5, 2019

In supply chains with a push approach, who takes on most of the inventory risk?…

January 29, 2019 January 29, 2019

What do you call demand that is often measured as awareness, preference and loyalty for…

January 23, 2019 January 23, 2019

How do you classify a marketer’s use of a sales force and trade promotions to…

January 15, 2019 January 15, 2019

Name a selective sample in which the elements are handpicked because they are expected to serve…

January 8, 2019 January 8, 2019

Which marketing metric uses the prior year as a base for expressing percentage change from…

December 26, 2018 December 26, 2018

Which day of this holiday season did Amazon report as its biggest shopping day ever…

December 19, 2018 December 19, 2018

Sears’ version of which type of publication was once a big part of the American…