MARKETING TERM of the WEEK: Murderous Merchandising Edition

What is the term for a “deadly” destination store that concentrates on one logical grouping of similar goods with common features, making it possible to carry both a broad assortment and deep selection of merchandise, coupled with low price and moderate service?

ANSWER

Home Depot and Best Buy are examples of category killers in home improvement supplies and consumer electronics, respectively. READ MORE…

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