MARKETING TERM of the WEEK: Research Edition
Which specialized field of marketing research determines an ad’s effectiveness based on consumer responses, feedback, and behavior? ANSWER Get…
Which specialized field of marketing research determines an ad’s effectiveness based on consumer responses, feedback, and behavior? ANSWER Get…
What is the perception of a particular brand as intended by its sellers? ANSWER Get Marketing Term…
What term captures what people believe about a brand—their thoughts, feelings and expectations? ANSWER Get…
Which metric is calculated as the percentage of respondents who, without prompting, name a specific…
Name three different terms that all refer to an estimate of the audience for a media insertion. ANSWER Get…
What is it called when a retailer publishes or verbalizes falsehoods about competitors in an attempt to drive…
What term denotes strategies and tactics for segmenting consumers to build loyalty? ANSWER Get Marketing…
What trendy term coined in response to last week’s term is really just traditional marketing,…
What is happening when customers initiate contact with the marketer in response to various methods…
According to the ANA, promotion marketing, retailer marketing, experiential marketing, relationship marketing, content marketing and…