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Home Posts tagged "sponsorship"

Tag: sponsorship

MARKETING TERM of the WEEK: Pulling Strings Edition

April 14, 2021 April 20, 2021
Marketing Term of the Week

Sponsoring a symphony concert series is an example of which promotional strategy? ANSWER Arts marketing refers…

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MARKETING TERM of the WEEK: Student-Athlete Edition Pt 2

September 16, 2020 September 23, 2020

MASB, the Marketing Accountability Standards Board, proposes that a second “I” be added to the…

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MARKETING TERM of the WEEK: Sponsorship Marketing Edition

July 1, 2020 July 8, 2020
MASB Marketing Term of the Week

One challenge for sponsorship accountability is the difficulty in measuring the impact of WHAT? ANSWER…

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MARKETING TERM of the WEEK: Sponsorship Edition

January 15, 2020 January 21, 2020
MASB Marketing Term of the Week

Sponsorship refers to a cash or in-kind fee paid in return for access to the leverageable marketing resources…

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MARKETING TERM of the WEEK: New Sponsorship Term

September 25, 2019 October 14, 2019
MASB Marketing Term of the Week

What is the compilation of consumers’ subjective assessments of how well a sponsor and a…

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