MARKETING TERM of the WEEK: Sponsorship Edition

Sponsorship refers to a cash or in-kind fee paid in return for access to the leverageable marketing resources associated with either a sports, entertainment or WHICH TYPE of entity?

ANSWER

Sponsorship refers to a cash or in-kind fee paid by a sponsor to a property or entity (e.g. a sports, entertainment, or non-profit event or organization) in return for access to the leveragable marketing resources associated with that property/entity. READ MORE…