Common Language Marketing Dictionary 2.0

Welcome to the newly upgraded Common Language Marketing Dictionary! Originally launched in 2010, this website has been redesigned for ease of use and to expand the features of this free, educational resource.

Common Language Marketing DictionaryThe new blog will publish project news and Marketing Term of the Week, which are now easy to share on social media or via email.

A contact form is available for those who wish to offer comments or ideas for new terms – or email

CLMD now includes these special directories:

What makes the CLMD special is an active project team of top marketing academics, researchers and practitioners who are continually watching for new terms arising out of today’s marketing research and activities. Proposed terms are thoroughly researched and vetted, with expert advice sought when necessary.

We hope you will continue to use, engage with, and help promote the Common Language Marketing Dictionary. Don’t forget to follow us on LinkedIn and Twitter!


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