Marketing Acronyms, Initials & Abbreviations


AED      advertising elasticity of demand
AAU      awareness, attitudes and usage
ABC      activity-based costing
ABM      account-based marketing
ACM      automatic checkout machine
ACV      all commodity volume
AHP      analytical hierarchy process
AI          artificial intelligence
AIDA      attention-interest-desire-action
AIO        activities-interest-opinions
ANOVA    analysis of variance
AOG      arrival of goods
AOR      agency of record
APT      Arbitrage Pricing Theory
ATR      awareness-trial-repeat


B&M      brick(s) and mortar
B2B       business to business
B2C       business to consumer
BDI       Brand Development Index
BOGO   buy one get one
BP/C     brand preference/choice
BPI        Buying Power Index


CAGR      compound annual growth rate
CAI          computer-assisted interviewing
CAPM     capital asset pricing model
CBD        cash before delivery
CDI        Category Development Index
CFR       cost and freight
CIA        cash in advance
CIF        cost insurance freight
CIR        Continuous Improvement in Return
CLTV     customer lifetime value
CLV       customer lifetime value
CMA      census metropolitan area
CMO      chief marketing officer
CMSA    consolidated metropolitan statistical area
COD      cash on delivery / collect on delivery
CP          customer profit
CPC       cost per click
CPG       consumer packaged good
CPI        cost per impression
CPM      cost per thousand (impressions)
CPP       cost per rating point
CPRP    cost per rating point
CPT       cost per thousand (impressions)
CR         concentration ratio
CRP      cost per rating point / capacity requirements planning
CSR      corporate social responsibility
CSS      cascading style sheets
CTR     click-through rate
CTV     connected television
CX       customer experience


DAR      day-after recall
DINK     double income–no kids
DMP      data management platform
DPP       direct product profitability
DSP       demand side platform
DSS       decision support system
DTC      direct to consumer


EBITDA    earnings before interest, taxes, depreciation and amortization
eCPM        effective cost per mille (thousand)
EDLP        everyday low price
EIDR        Entertainment Identifier Registry
EVA          economic value added


FAK        freight all kinds
FAQ        frequently asked questions
FAS         free alongside ship
FMCG    fast-moving consumer good
FOB        free on board
FRT        flash recognition training
FVB        financial value of brand


GDPR    General Data Protection Regulation
GI           geographical indication
GLA       gross leasable area
GMROII   gross margin return on inventory investment
GRP       gross rating point
GUI       graphical user interface


HTML      hypertext markup language
HTTP       hypertext transfer protocol
HTTPS     HTTP Secure or HTTP over SSL (secure socket layer)


ICS           Index of Consumer Sentiment
IMC          integrated marketing communication
iROAS     incremental return on ad spend
IRR          internal rate of return


JIT          just-in-time (inventory)


KPI        key performance indicator


LCV       lifetime customer value
LSI        latent semantic indexing
LTV       lifetime customer value


MarCom    marketing communications
MOD          media on demand
MIS            management information system
MkIS          marketing information system
ML              machine learning
MMAP       Marketing Metric Accountability Protocol
MROI        marketing return on investment
MRP          maximum reservation price
MSA          metropolitan statistical area


NBD       negative binomial distribution
NIL        name, image and likeness
NILI       name, image, likeness and influence
NPD       new product development
NOPAT    net operating profit after tax
NPV       net present value


OCR       optical character recognition
OEM      original equipment manufacturer
OOH      out-of-home advertising
OTB       open to buy
OTS       opportunities to see
OTT       over-the-top (media)


P4P       pay for performance
PACT    positioning advertising copy testing
PCV      product category volume
PEO      Paid-Earned-Owned media model
PESO   Paid-Earned-Shared-Owned media model
PFP      pay for performance
PLC      product life cycle
PMSA    primary metropolitan statistical area
POP      point of purchase
POS      point of sale
PPC      pay per click
PR        public relations
PR        page rank
PRP     persuasion rating point
PSA      public service announcement
PSM     price sensitivity meter


QA       quality assurance
QC       quality control
QR       quick response (delivery system)
QSR     quick service restaurant


R&D      research and development
RDD      random digit dialing
ROAS    return on ad spend
ROI        return on investment
ROMI    return on marketing investment
ROO       return of/on objective
ROS       return on sales


SaaS      software as a service
SEO       search engine optimization
SERP     search engine results page
SM          service mark
SINK      single income-no kids
SKU        stock-keeping unit
SME        small and medium enterprises
SMSA     standard metropolitan statistical area
SPPD      sales per point of distribution


TM           trademark
TOMA      top-of-mind awareness
TRPs       target rating points
TV            television


UCC      uniform commercial code
UFC      uniform freight classification
UPC      uniform product code
URL      uniform resource locator
USP      unique selling proposition


VAR      value-adding reseller
VMS      vertical marketing system
VNR      video news release
VOC       voice of the customer
VOD      video on demand


XML      eXtensible markup language

See also

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