MARKETING TERM of the WEEK: “Can’t Touch This” Edition

Which item DOES NOT belong on a list of tangible assets?

property ○ brands ○ cash ○ stock ○ equipment


ANSWER

Brands! Tangible assets include such things as cash, stock, plants, equipment, inventory and real estate. Brands are intangible assets. READ MORE…

BONUS VIDEO from the FINANCE in MARKETING Library

YouTube: What Is an Intangible Asset? [Neil Bendle]

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