MARKETING TERM of the WEEK: Cornavirus Consequences Edition

The sudden scarcity of certain goods and services during the Covid-19 pandemic are forcing consumers to replace their favorite brands with WHAT?

ANSWER

Substitute products are viewed by the user as alternatives for other products. READ MORE…

SEE ALSO

MASB: Marketing’s Vital Role in Tackling the Covid19 Pandemic

Please share this free educational resource!
Share on facebook
Facebook
Share on pinterest
Pinterest
Share on twitter
Twitter
Share on linkedin
Linkedin
Share on email
Email

Comments are closed.