MARKETING TERM of the WEEK: Bad Timing Edition

The running of numerous advertisements that seem inappropriate during a pandemic can be blamed on WHAT?

ANSWER

AI, machine learning and other automated systems draw upon media context to customize an ad. Since these types of systems draw upon a history built during non-emergency times, their recommendations are by default inappropriate to current conditions. READ MORE…

SEE ALSO

MASB: Marketing’s Vital Role in Tackling the Covid-19 Pandemic

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