Top 10 Marketing Terms 2020

While the Covid-19 pandemic inspired numerous new terms that may or may not stand the test of time, business “as usual” did go on, as evidenced by the Top 10 terms looked up in our free, online resource over the course of 2020.

Total Unique Pageviews for all Common Language Marketing Dictionary terms in 2020: 279,798 [Google Analytics]

Top 10 Terms for 2020 ranked by unique pageview:

  1. buying roles
  2. demographic environment
  3. media channel
  4. target rating point
  5. advertising message
  6. gross rating point
  7. average price per unit
  8. direct product profitability (DPP)
  9. local brand
  10. marketing

The Common Language Marketing Dictionary is your definitive source for marketing terms and definitions, with more than 18,000 terms defined and over 15,000 monthly users. This is the only marketing dictionary curated monthly by a team of authorities. Check us out in 2021 for more new marketing definitions!

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