MARKETING TERM of the WEEK: Out with the Old Edition

Idea screening, business analysis and market testing are three stages in which process?

ANSWER

According to Kotler and Keller, the major steps of new-product development include idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, market testing and product commercialization. READ MORE…

Please share this free educational resource!
Share on Facebook
Facebook
Pin on Pinterest
Pinterest
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Email this to someone
email

Comments are closed.