MARKETING TERM of the WEEK: Leverage Redemption

A brand owner who applies an existing brand to a new line of goods is taking advantage of WHAT?

ANSWER

Optionality is the use of the brand name beyond the initial covered products through a brand or line extension. READ MORE…

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Marketing Term of the Week ©2021 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

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