MARKETING TERM of the WEEK: Survey Says Edition

The percentage of surveyed customers who indicate that they would tell others to use a specific product is the measure of WHAT?

ANSWER

Willingness to recommend is the percentage of surveyed customers who indicate that they would recommend a specific product to others. READ MORE…

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Marketing Term of the Week ©2021 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

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