MARKETING TERM of the WEEK: Survey Says Pt 2

The percentage of surveyed respondents who still want a branded product after its price goes up is called WHAT?

ANSWER

Willingness to Pay More is the percentage of surveyed respondents who indicate that they would be willing to pay more for a branded product than its current price. READ MORE…

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Marketing Term of the Week ©2021 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

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