MARKETING TERM of the WEEK: Personal Touch Edition

A customer-centric strategic sales approach designed to manage the acquisition, growth and retention of customer accounts through highly personalized, relevant and timely communication is known as WHAT?

ANSWER

Account-based marketing (ABM) is a customer-centric strategic sales approach designed to manage the acquisition, growth, and retention of customer accounts through highly personalized, relevant and timely communication and content. READ MORE…

Thanks to Two Rivers Marketing for proposing this dictionary term!

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○ a project of MASB, the Marketing Accountability Standards Board

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