MARKETING TERM of the WEEK: Kinship Edition

A personal care line that includes shaving cream, after-shave and antiperspirant is an example of WHAT?


Family packaging refers to the use of one design or other key packaging element to integrate the packaging of two or more individual items. READ MORE…

Get Marketing Term of the Week by EMAIL! SEE PREVIOUS TERMS


Marketing Term of the Week ©2021 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

Comments are closed.