MARKETING TERM of the WEEK: Best Defense Edition

A company protecting the image and reputation of its name and logo through proactive policies and actions is known as WHAT?

ANSWER

Brand safety refers to the set of proactive policies and actions that companies employ with the objective of protecting the image and reputation of brands. READ MORE…

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Marketing Term of the Week ©2021 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

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