MARKETING TERM of the WEEK: Alternative Situation Edition

Newness to decision makers, number of alternatives to be considered, uncertainty inherent in the buying situation, and the amount of information needed for making a buying decision are the distinguishing characteristics of WHAT?

ANSWER

Buy classes refer to buying situations that are distinguished by those four characteristics. READ MORE…

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Marketing Term of the Week ©2021 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

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