MARKETING TERM of the WEEK: Special Blend Edition

The combination of controllable variables that a firm uses to pursue the desired level of sales in a target market is called WHAT?

ANSWER

Optimization of the marketing mix is achieved by assigning the amount of the marketing budget to be spent on each element so as to maximize the total contribution to the firm. READ MORE…

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○ a project of MASB, the Marketing Accountability Standards Board

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