MARKETING TERM of the WEEK: Term of the Year Edition

Which topical term refers to marketing strategies, tactics and technologies that have a goal to create a sense of welcoming and belonging, often for members of demographic or societal groups considered underserved, marginalized or legally protected?

ANSWER

Common objectives for inclusive marketing (also called inclusion marketing or diversity marketing) are to communicate that differences among people are respected and valued by the enterprise. READ MORE…

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