MARKETING TERM of the WEEK: Bottom Line Edition

Which non-compensatory rule suggests that consumers establish a minimum acceptable level for each choice criterion and accept an alternative only if it equals or exceeds each one?

ANSWER

The conjunctive rule suggests this.  READ MORE…

Get Marketing Term of the Week by EMAIL! SEE PREVIOUS TERMS

 

Marketing Term of the Week ©2022 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

Please share this free educational resource!
Share on Facebook
Facebook
Pin on Pinterest
Pinterest
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Email this to someone
email

Comments are closed.