MARKETING TERM of the WEEK: Dinner and a Movie Edition

A trade promotion in which the retailer is allowed to buy a certain amount of product from the manufacturer and then pay for it over a prolonged period of time is called WHAT?

ANSWER

Dating is a type of trade promotion in which the retailer buys a certain amount of product from the manufacturer and pays for it over time. READ MORE…

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○ a project of MASB, the Marketing Accountability Standards Board

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