MARKETING TERM of the WEEK: View a SKU Edition

A firm’s ability to convey a product to its customers in terms of total number of outlets carrying the brand is measured by WHAT?

ANSWER

Numeric distribution is defined as the percentage of stores that stock a given brand or SKU within the universe of stores in the relevant market. READ MORE…

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Marketing Term of the Week ©2022 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

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