MARKETING TERM of the WEEK: Qu’est-ce Que C’est Edition

Multiplying cost-per-click times click-through rate and then multiplying that by 1,000 results in which Internet advertising metric?

ANSWER

Effective cost per mille (eCPM) is defined by the Search Engine Marketing Professionals Organization (SEMPO) as ”a hybrid Cost-per-Click (CPC) auction calculated by multiplying the CPC times the click-through rate (CTR) and multiplying that by one thousand.” READ MORE…

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