MARKETING TERM of the WEEK: Cognition Edition

In marketing, consumers’ remembered beliefs about products and brands are called WHAT?

 

ANSWER

Knowledge refers to consumers’ meanings or beliefs about products, brands, stores, etc., that are stored in memory. READ MORE…

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Marketing Term of the Week ©2022 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

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