MARKETING TERM of the WEEK: Head-To-Head Pt 2

Gathering data and info about all aspects of your rivals’ marketing and business activities for the purpose of formulating strategies is called WHAT?

ANSWER

Competitive intelligence is the systematic gathering of data and information about all aspects of competitors’ marketing and business activities for the purpose of formulating plans and strategies and making decisions. READ MORE…

 

Marketing Term of the Week ©2022 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

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