MARKETING TERM of the WEEK: Head-To-Head Pt 3

What do you have when there is a match between your firm’s distinctive competencies and the factors critical for success that permit you to outperform your rivals?

ANSWER

competitive advantage exists when there is a match between the distinctive competencies of a firm and the factors critical for success within the industry that permit the firm to outperform its competitors. READ MORE…

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○ a project of MASB, the Marketing Accountability Standards Board

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