MARKETING TERM of the WEEK: Triangulation Edition

What marketing tool includes a description of a product’s target market, the frame of reference in which it’s to be perceived, and an articulation of its differentiating benefits?

ANSWER

positioning statement contains a description of the target market, the frame of reference in which the product is to be perceived, an articulation of the product’s differentiating benefits, and the reason for the consumer to believe the claims. READ MORE…

Get Marketing Term of the Week by EMAIL! SEE PREVIOUS TERMS

 

Marketing Term of the Week ©2022 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

Please share this free educational resource!
Share on facebook
Facebook
Share on pinterest
Pinterest
Share on twitter
Twitter
Share on linkedin
Linkedin
Share on email
Email

Comments are closed.