MARKETING TERM of the WEEK: Muscle Memory Edition

What term describes how the buying decision process requires very little cognitive effort following a sufficient number of purchases of a particular brand?

ANSWER

Routinized choice behavior occurs after a sufficient number of “trials” or purchases of a particular brand. READ MORE…

Get Marketing Term of the Week by EMAIL! SEE PREVIOUS TERMS

 

Marketing Term of the Week ©2022 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

Please share this free educational resource!
Share on facebook
Facebook
Share on pinterest
Pinterest
Share on twitter
Twitter
Share on linkedin
Linkedin
Share on email
Email

Comments are closed.