MARKETING TERM of the WEEK: Pitch Perfect Edition

Name a strategy that uses a combination of activities, techniques, and media to deliver a coordinated message to a target market with a synergistic effect while achieving common objectives.

ANSWER

Integrated marketing communication (IMC) is a marketing strategy that uses “a cohesive combination of marketing communications activities, techniques, and media designed to deliver a coordinated message…” READ MORE…

Marketing Term of the Week ©2023 Universal Marketing Dictionary