MARKETING TERM of the WEEK: New & Improved Edition

Products that represent new flavors, sizes, models, applications and strengths of existing products are called WHAT?

ANSWER

line extension is a new product marketed by an organization that already has at least one other product being sold in that product/market area. READ MORE…

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Marketing Term of the Week ©2024 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board

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